A Conversation with 22 Miles SVP of Sales & Operations Tomer Mann

22 Miles, Inc., the cross-platform digital signage company based out of Milpitas, California, recently unveiled the latest version of their True 3D Wayfinding solution. It’s been dubbed Publisher Pro 2017, and it’s a hybrid of sorts—part digital signage solution, part app developer. DigitalSignageConnection.com just caught up with Senior Vice President of Sales & Operations Tomer Mann for a discussion about how Publisher Pro 2017 is being deployed and what 22 Miles has in store for the future.

“People are thinking of 22 Miles as just wayfinding, and we’re being typecast after 10 years in the industry,” said Mann. “Yes, we are experts at that, but we have a host of other capabilities, and we are a full-on digital signage solution with wayfinding and mobile as our niche within that space.”

Speaking of capabilities, Publisher Pro 2017 comes with a few crucial additions. For instance, users can now design and manage iOS android and native apps thereby becoming their own app developer in the same interface that they use for digital signage. In other words, there’s no official graphic design background necessary to make full use of this platform and update everything from wayfinding to room booking all from the same place.  Although Publisher Pro 2017 and the rest of 22 Miles’ product line-up are generally considered cross-platform and cross-vertical, Mann thinks that the most suited clients (and the most interested so far) hail form large corporations, healthcare facilities, museums and universities. In other words, any large organizational campus is ideal.