For today’s technology savvy guests, Hospitality Brands must include next-gen solutions that instantly captivate guests in a dynamic and engaging way. Brands must provide digital applications with dazzling visuals, stimulating infotainment, unique property content that is not always publicly accessible, and even reservation check-in capabilities. Brands’ designs should also never be limited to only one interface layout, or to vendor content control. Each brand should be free to stand out with their brand’s well-recognized uniqueness and appeal.